ABOUT ACTIVE THERAPY
It's a way of life
Active Therapy started as conscientious brand and grew into a network. Supporting a healthy holistic lifestyle.
We now offer a range of products and services, all with the same core values. We are dedicated to producing mindful content. That focuses you living a healthy lifestyle, working from the inside out. Movement nourishes the body, stillness nourishes mind and community nourishes the soul.
The offering have expanded into a Activation Academy and Tool Kits that helps those in the creative and holistic field grow a sustainable businesses. Offering brand, marketing and business strategies. If your a Yoga Teacher, Fitness Instructure, Wellness Coach or have a Creative Business, this is for you. The innovative program will help with discovering your soul purpose and set up your business so it works for you, giving you more freedom to do what you love, being creative and active! Start your journey today, to be active and feel alive.
Active Therapy is a luxury ethical clothing brand handmade with plant based and eco-friendly fabrics. From dance, yoga to swim the brand aims to give you daily strength with a mindful approach.
The brand was formed from the love of being active and environmentally conscientious. All garments are handmade and fabrics are sourced ethically to create sustainable products.
The Founder: Danielle @activationyogagirl
The founder is a yoga teacher and designer. She worked in the fashion industry for 10 years before completing MA (Master of the Arts) at the London College of Fashion in innovation. This manifested into the development of the brand. She now makes all the patterns for the brand and works closely with the team.
Danielle has part Fortune in Aries, which means she gains great satisfaction in action or involved in activities. She believes that staying active is good for your body and mind, helping overcome any obstacle, including self-doubt. This is why the band was formed and is at the core values.
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Danielle Christina (founder) is a certified Vinyasa yoga teacher that trained in Sri Lanka as she wanted to experience the authenticity of the practice to gain deeper understanding. Now she has been practising yoga for two years and taught at several locations and venues.
She started practicing yoga after getting a bad back from working in fashion production and using the sewing machine for many years. After taking a trip to the doctor, she was advised to start yoga to heal her back pain. So she started going to yoga classes and fell in love with the practice. Which then lead her to combine her two passions, designing and yoga!
Stating that yoga is the balance between healthy body and mind, through breath and movement. Asana qualities are not only about the physical body but also the state of the mind. One affects the other. It is an expression of mind, body, and breath working in harmony. Through the practice of yoga we can achieve a healthy balanced lifestyle.
Danielle also has a Masters in Business Entrepreneurship. She feels it is important to love what you do, in order to live a happy and healthy life.
Q Where have you taught?
Yoga in the Sky for British Airways, The Sea Lanes Brighton, Studio IO, Private one-to-one sessions and Humankind Studio.
Q Where did you study?
I went to the London College of Fashion and completed a Masters in Innovation and Entrepreneurship.
Q When did you decide you wanted to start an ethical and sustainable active wear brand?
I have been working in the fashion industry for many years and had my fair share of working with other conscious (TRAID, American Apparel) and fast fashion brands (mass production). Growing up I was taught to sew by my Italian grandmother but it wasn’t until I graduated from my MA in Fashion Entrepreneurship & Innovation at the London College of Fashion that I realised I wanted to create my own brand. The experience I gained working in the fashion taught me the importance of staying away from mass production and being more conscious of wasteful fashion and the environment and questioning where and how clothes are made. Then after practising yoga for over a year, I had the idea to combine my two passions and set up an ethical and sustainable activewear brand.
Q Do you think there’s a link between yoga and caring about the environment – why do you think this is?
There’s a massive link, I’ve been doing yoga for a few years now and have been developing my own practice. The whole ethos of yoga is connecting to the planet and the universe and being really aware of nature and the environment. Yoga was another big factor in why I set up the brand. I’m really into yoga and have been doing it for a while, and I also have lots of friends who are also into yoga and training to be yoga teachers. So, I decided that I wanted to make clothes for people that I know. When I started there weren’t many people doing sustainable yoga wear, so it was quite novel at the time.
Q Why is having an ethical and sustainable focus important to you?
I’ve worked in the fashion industry and I know how wasteful it can be when it comes to materials and resources. I wanted to avoid that and make it really transparent. This led me to choose to stay away from mass production, making things limited edition and handmade. It’s really important to me that people know where and how their clothes are made. Also, the less damage to the planet the better.